Attributed - A podcast by Dreamdata
Attributed is a B2B marketing podcast hosted by Dreamdata. Each episode features experts from the B2B go-to-market space discussing digital marketing strategies, podcast marketing, and revenue optimization. The show is aimed at marketing teams looking to improve lead generation, operations, and revenue growth. It focuses on practical ways to solve common B2B marketing challenges.
Episoder
From LinkedIn Attention to Pipeline: 5 Steps That Convert | Richard Moore
Getting attention on LinkedIn is one thing. Turning that attention into pipeline is another.A post gets traction. Someone likes it, follows you, comments, or visits your profile. Now what?How do you move that person towards a real sales conversation without jumping straight into a pitch?Richard Moore joins Laura Erdem on Attributed to walk through the practical steps between LinkedIn enga
Old Game, New Game: Build a Strategic Narrative That Sells | Andy Raskin
Old Game, New Game: Build a Strategic Narrative That Sells | Andy RaskinMost B2B companies tell the same story.Here’s who we are. Here’s the problem we solve. Here’s our product. Here’s why it’s better.Andy Raskin thinks there's a more powerful place to start: what has changed in your buyer's world?Andy is a strategic narrative expert who works with B2B leadership teams like Gong, Dropbox
How B2B Brands Get Chosen: Louis Grenier’s 4-Step Framework
Most B2B companies are trying to stand out. Yet buyers are surrounded by brands saying roughly the same things, targeting the same audiences and competing across the same channels.So how do you make your company get noticed, remembered and ultimately chosen?Louis Grenier, author of Stand The Fck Out*, joins us on Attributed to break down his four-step framework for building a B2B brand pe
How We Actually Do Outbound at Dreamdata
Most outbound advice sounds great on LinkedIn.Personalise everything. Use intent. Add value. Be relevant. Don't spam.Sure.But what does that actually look like when you're trying to build pipeline every single week?In this session, Dreamdata’s Julian Muniz, Sales Development Leadership, and Steffen Hedebrandt, CMO & Co-founder at Dreamdata, sit down to pull apart how we approach outbo
Katelyn Bourgoin: 5 Steps to Find Your Ownable Idea
AI has made it easier than ever to create content. It has also made it easier than ever for every company to sound exactly the same.Same claims. Same features. Same advice. Same AI-polished LinkedIn posts.So how do you become known for something your competitors can't simply copy?Katelyn Bourgoin joins us on Attributed to unpack her framework for finding your company's “ownable idea”, the
Clayton Pritchard: How Positioning Improves Every GTM Channel
Positioning shouldn't just make your website sound better. It should make your entire go-to-market motion perform better.Clayton Pritchard joins us on Attributed to unpack how strong positioning can improve performance across marketing and sales and why companies often waste time optimizing individual channels when the bigger problem is the story they're taking to market.Clayton is a prod
Lee Odden: What 400 B2B Marketers Say About Creator Marketing
Creator and influencer marketing continue to evolve, and AI is changing what success looks like.Join us as we sit down with Lee Odden, CEO of TopRank Marketing and a 20+ year pioneer in B2B content, influencer marketing, and search strategy, to unpack insights from TopRank Marketing's fifth annual B2B Influencer & Creator Marketing Research Report.Based on responses from more than 400
Data Doesn't Create Alignment with Lars Grønnegaard, Dreamdata
Most B2B companies think attribution is a data problem. But what if it’s actually a people problem and the data simply makes that clearer?In this special episode of Attributed by Dreamdata, we’re sharing a conversation originally recorded for Frenemies – Where Growth Meets Reality, hosted by Julia Hartwig.Julia sits down with Lars Grønnegaard Hansen, Co-founder and CPO of Dreamdata, to ta
Scaling Revenue Without Headcount with Natalie Furness
Everyone wants growth. Few companies can afford to keep hiring for it.Natalie Furness - Revenue Operations joins us in this episode of Attributed by Dreamdata. She is the Founder & CEO of RevOps Automated, one of the most recognized voices in Revenue Operations and a leading advocate for helping companies scale revenue without scaling headcount.Natalie has built her reputation helping
How to Build a B2B Influencer Program with Brianna Doe
B2B buyers spend more time learning from trusted experts, creators, and industry voices. So naturally, companies are investing in influencer programs to build awareness, credibility, and demand.But what separates successful influencer programs from expensive sponsorships that fail to deliver results?That’s what Laura Erdem sits down with Brianna Doe, a leading expert in B2B influencer mar
Nick Turner CEO of Dreamdata on Leadership, GTM Growth, and AI-Driven Revenue
This episode is a repost from ROI's Into the Corner Office Podcast, hosted by Brandt Handley.In this conversation, Brandt sits down with Nick Turner, CEO of Dreamdata, to discuss his unconventional path to the corner office. From growing up in rural Virginia and co-owning a construction company through the 2008 financial crisis to spending nearly two decades building and scaling B2B go-to
Repost: Personal Branding for the "Quiet" B2B Expert with Goldie Chan
Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a
Repost: Mark Ritson: Making B2B Marketing Work Better
B2B marketing isn’t struggling because of a lack of tools, channels, or budget.It’s struggling because too many teams have lost focus on the fundamentals.In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.In
Repost: Obviously Awesome: April Dunford’s 2026 Positioning "Do-Over"
Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framew
Repost: Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.Drawing on three decades of experience in prod
Repost: Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
B2B marketing assumes buyers are rational. They probably aren’t.Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.Data increases confidence but not always wisdom.In this session, Rory Sutherland explores how B2B decisions are really made.What this means for ads, messaging, and persuasion.Why logic often loses to psychology.Why brands matte
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation.In this session of Attributed, Laura Erdem, Sales Director US at Dreamdata, sits down with Leslie Venetz, Founder of The Sales-Led GTM Agency. Leslie i
B2B Creator Playbook: Turning Attention into Revenue
The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them.Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford. As the founder of Growth Sprints, Brendan has helped build brand engines that have generat
The Revenue-First Marketing Playbook with Mark Goloboy
B2B buyers are increasingly turning to AI tools like Claude, ChatGPT, and Gemini long before they ever visit a company website. So what does that mean for marketers?In this episode of Attributed, Steffan sits down with Mark Goloboy, Founder of Market Growth Consulting, to discuss how AI is reshaping the B2B buying journey, and why marketing teams need to rethink how they measure success.M
The Marketing Science Behind Being Remembered in B2B
Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need.In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk, Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2.Jenni breaks down the two pil
From Series A to B: How Dreamdata Scaled Predictable Growth and Raised $55M
What does it actually take to build a predictable B2B growth engine in today’s market?In this special crossover episode, we are sharing an insightful conversation between Javier (from Predictable B2B Growth) and our very own CEO at Dreamdata, Nick Turner.Fresh off the back of Dreamdata’s $55M Series B raise, Nick strips away the fluff and breaks down the harsh realities of scaling a SaaS
How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner
The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week?Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close.We'll pair his playbook with new data from the 2026 Dreamdata Li
Mark Ritson: Making B2B Marketing Work Better
B2B marketing isn’t struggling because of a lack of tools, channels, or budget.It’s struggling because too many teams have lost focus on the fundamentals.In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.In
Joe Glover: The Power of In-Person Events in the Age of AI
AI is flooding every inbox, feed, and funnel, and it does a lot of the heavy lifting. So why is the one of the most powerful things in your demand gen toolkit something that's been around since humans first gathered around a fire?Joe Glover has built a community of 50,000+ marketers. In this episode of the Attributed podcast, The Marketing Meetup founder breaks down why in-person events h
How LLMs Are Reshaping Content - From Creation to Visibility
AI is everywhere - but how do you actually show up inside it?As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2
Kelly Hopping: Strong brand is the only way to shorten the B2B sales cycle
It’s a sad truth, but many B2B leaders still treat “brand” as fluffy stuff, something to worry about once the “real” marketing work is done.But when 81% of the buyer’s journey happens before sales even get involved, your brand can be your most efficient conversion lever.In this episode of Attributed, Steffen Hedebrandt sits down with Kelly Hopping, CMO at 6sense, to talk about her "Perfor
Obviously Awesome: April Dunford’s 2026 Positioning "Do-Over"
Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framew
Why Buyers Want to Own the Journey: Nick Turner on Self-Service
The B2B buying journey has officially flipped. Buyers are now willing to hand over their most sensitive CRM data to start a free trial without ever talking to a sales rep.In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift i
Data Storytelling: How Carta Wins the Content Game
How do you turn raw, proprietary data into the most talked-about content on LinkedIn?With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he
Raising $55M When You're Not "AI-Native" | Nick Turner, CEO @ Dreamdata
In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast. Our very own CEO, Nick Turner, joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory.Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everythi
Mastering Paid Media at Scale with Rex Gelb
This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.You’ll be learning from the best.After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid gro
Personal Branding for the "Quiet" B2B Expert with Goldie Chan
Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a
Beyond the Launch: Building Impact with Product-Led Marketing
Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.Jason Oakley gets it. As a PMM coach and former foundi
The Turtle Method: How to win in B2B by going slow with Bo Moller
For 20 years, Bo Møller has built B2B companies the unfashionable way.No growth hacks.No stretch goals.No corporate theatre.From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building an
How to Use AI to Automate GTM Workflows to Drive Pipeline
Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.Saima will draw on her experien
Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.Drawing on three decades of experience in prod
Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
B2B marketing assumes buyers are rational. They probably aren’t.Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.Data increases confidence but not always wisdom.In this session, Rory Sutherland explores how B2B decisions are really made.What this means for ads, messaging, and persuasion.Why logic often loses to psychology.Why brands matte
From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI
For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and
Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026
B2B buyers don’t start with Google anymore.They start in the feed.LinkedIn. Podcasts. Creators. Comments. DMs.Discovery happens before intent.Before clicks.Before forms.In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.Why trust is built in public.Why consistency beats campaigns.And why most funnels don’t reflect reality.We’ll talk about wha
2026 B2B Marketing: Trends, Tactics, and Predictions
What breakthrough trends will redefine success for marketers in 2026?Which high-impact tactics will separate market leaders from the rest?And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.The panelists:Francesca Pavan, Demand Generation Director at L
Scrappy ABM: Enable Your Customers' Revenue Growth
How can you empower your customers to build high-impact account-based marketing (ABM) programs?We’ll be joined by Mason Cosby, Founder of Scrappy ABM. He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag)
Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing to
10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode)
Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.What You’ll Learn:- Proven strategies to increase reach and engagement on LinkedIn- How to scale your ad campaigns without inflating your budget- Ex
B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode)
Stop playing defense and start playing offense.Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s
The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase (Reposted Episode)
Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?This isn’t just a theory, it’s backed by marketing science.Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.We’ll also draw on insights
The 3.2M User Playbook: Inside Uizard’s Growth
From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off?We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth.On the agenda:- What Tony wishes he knew at the 500K user milestone.- The single biggest moment that unlocked viral user acquisition.- How Uizard p
The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥
Why do half of B2B product launches fall short?B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.Mikkel will share the
Content 201: High-Value B2B Assets & Measurement with Amanda Natividad
Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how as
Planning & Budgeting for B2B Marketing Success in 2026
2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes.What else will you learn?- Key trends driving B2B marketing in 2026- How to prioritize your budget across channels and teams- St
Rethinking the B2B Customer Journey: AI, Loyalty & the Post-Sale Reality
Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty.John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relati
How to build at speed without burning out w/ Cecilie Willer
Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.Cecilie will discuss key findings from her "Founder Well
The 3x10 Framework: Boost Your Marketing ROI 89% Without Spending More
In a market where cost-cutting is the norm, marketers are being asked to do more with less.But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.W
B2B Content Growth: The Real Strategy for Today / Devin Reed
Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.But what if you could learn what it takes to turn content into customers?We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content e
The New Marketing Ops: A Chat with Audrey Harze
The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her
Full-Funnel Marketing: Why Brand & Performance Go Hand-in-Hand
Are you tired of the "brand versus performance" debate? We are too.Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel mar
Turn Intent into Action with Dreamdata Signals
Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.They’ll be sharing their first-hand experience on how to incor
The New Buyer Journey: Winning Trust & Visibility in a Social-First World
Feeling like the old B2B marketing rules no longer apply?You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical
B2B Trust Crisis & AI's Impact with Katie Martell
Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.We'll be getting real about the trust crisis in B2B marketing and how A
11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler
Forget the best practices. Here are 11 real-world truths about scaling adtech today.Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply
Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year
Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.You'll gain firsthand knowledge of:- How Alasco
B2B Creators & Revenue Generation with David Walsh
Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights &
What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney
Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.If you're tired of the confusion, this one's for you.Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.This is
Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski
How do you get positioning right for the stage your startup is at?Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.In this conver
Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework
Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.You’ll learn:- Why traditional lead-gen is broken and what’s replaci
Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)
We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.Discover how to:- Set impactful, results-fo
The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode)
While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth
Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode)
Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will sh
Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode)
Marketing, art or science?Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.Professor Byron w
Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode)
A big topic out here: LinkedIn presence for business growth.There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.Richard is the person we look up to for best practices on LinkedIn.This Session is going to be packed with information you’ll want to write down!Some of the topics we’ll cover:
The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)
Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover:W
How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impressions into a repeatable, operationalized socia
The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing effort
B2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie Jenkins
Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing
Canberk Beker on LinkedIn Ads: Powering B2B Sales Growth & Pipeline
Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools
Making Interactive Demos Work in B2B – Live with Natalie Marcotullio
Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will s
What Makes Dreamdata's IP-to-Company Resolution Unique?
In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine.Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.In this episode, we cover:Why we
ABM 2025 - Live panel - This is what works (and what doesn't)
The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.Join this timely panel conversation diving into the state of ABM right now.Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies a
B2B Content Distribution Masterclass: Live with Ross Simmonds
"If a tree falls in the woods but no one sees it. Did the tree even fall?"This infamous quote has never been more true for B2B Content.It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value.That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the c
LinkedIn Personal Branding for Revenue Generation
In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand generation engine.Discover how Laura lev
B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage
Stop playing defense and start playing offense.Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s
